— MTV — 4,000,000 People Can’t Be Wrong

The work

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Launched: August 1, 2011
Responsibilities: Research, Information Architecture, User Experience Design, Graphic Design, Template Development, CMS Development

When 4 million people want to participate in your party, you’d better have a fantastic party. Thankfully, that’s what we built in the form of the O Music Awards website. From October 3 to October 31, 2011, the site generated almost 22 million votes, with over 13 million votes shared on Facebook and Twitter, an increase of over 500% over the previous event. At one point, the site saw 68,412 visitors in a single hour. That’s serving awesome content and targeted advertising to a heckuva lot of eyeballs.

So what are the O Music Awards? In 2011, MTV launched the first music awards show that celebrates the way the Internet, social media and technology have transformed our relationship with music. The O Music Awards embraces the bleeding edge with categories like “Best Tweet,” and “Best Music Hack,” and it is the first awards show that can only be fully experienced in the digital realm.

MTV Networks came to Happy Cog with a challenging vision and an aggressive timeline. We needed to help plan and deliver an interactive experience to be deployed in four stages: a blog to promote the event, on online voting experience, the live online broadcast of the awards ceremony, and the archived collection of performances and outrageous clips from the event. And they needed it done in a timeline that consisted of a few months.

Using a responsible multi-device design and deployment strategy, our adaptive framework delivers a compelling singular experience across mobile, tablet, and desktop. In addition, Happy Cog worked with MTV to only serve licensed content where appropriate, on a device-by-device basis. This allowed MTV to continue selling ads and serving video in the same ways they were accustomed to while allowing Happy Cog to manage a single web site to serve everyone, everywhere.

Services & Clients

We don’t specialize in a specific technology or type of business; we specialize in all of them. Have an idea for a project?

Start Your Project With Happy Cog →

We love to provide:

Research
User experience design
Online business strategy
Information architecture
Content strategy
Graphic design
Template (code) development
Responsive design & development
Mobile development & testing
Application development
Content management system (CMS) development
Hosting

We routinely build great things for:

Award winners
Banking & financial institutions
Broadcast & media
Colleges & universities
E-commerce companies
Energy & utility companies
Film & entertainment
Fortune 500 companies
Gaming
Law firms
Local and federal governments
Non-profit organizations
Payroll and tax services
Tourism & travel

We’ve already built great things for:

A List Apart
Advertising Age
AIGA
The Amanda Project
AMC Theatres
American College of Physicians
Amnesty International USA
Appliance Parts Pros
Archstone Apartments
Arizona State University
Automatic Data Processing, Inc. (ADP)
BBVA Compass
The Bill and Melinda Gates Foundation
Black Hills Energy
Blogger
Books-A-Million
Brighter Planet
BSR

Capgemini
Carlisle Wide Plank Floors
The Center for Teaching Quality
Cerner Corporation
Channel 4 (UK)
Climate Central
Comhaltas
Delaware Valley College
Dictionary.com
Fetch Softworks
Georgetown University
Greater Philadelphia Tourism Marketing Corporation (GPTMC)
Harvard Business School
Housing Works
Kongregate
Krylon
Longwood Gardens

Ma.gnolia
Marler Clark L.L.P, P.S.
The McGraw Hill Companies
MICA (Maryland Institute College of Art)
Michigan State University
Moss Rehab
Mozilla & The Mozilla Creative Collective
MTV O Music Awards (Viacom)
mun2 (Telemundo)
Naked Pizza
National Constitution Center
Nintendo of America
City of Philadelphia (Official Visitor Site)
The Posse Foundation
Republic of Tea
Riot Games
Riot Racing

Saiva Siddhanta Church
SmartyPig
Stanford University
Sundance Film Festival
Tenth Millennium
Tethys Bioscience, Inc.
Thomson Reuters
The Today Show
United Nations/UNIFEM
United States Holocaust Memorial Museum (USHMM)
Voting Information Project
W. W. Norton & Company
Warner Bros. Films
Welton Investment Corporation
WordPress
The World Wide Web Consortium (W3C)
Zappos.com

Contact

Got a fantastic design challenge for us? Can our partnership change the way you do business on the web? Want us to speak at a conference? Get in touch.